Comments on: Squirrel Marketing http://www.wide-formatimaging.com/interactive/2006/12/11/squirrel-marketing/ Wide-Format Imaging's Denise M. Gustavson shares her industry insights here in Wide-FormatImaging.com's blog, Print Talk. Fri, 05 Dec 2008 09:00:56 +0000 http://wordpress.org/?v=2.3.3 By: Michael Keukert http://www.wide-formatimaging.com/interactive/2006/12/11/squirrel-marketing/#comment-9 Michael Keukert Fri, 05 Jan 2007 11:03:09 +0000 http://www.wide-formatimaging.com/interactive/2006/12/11/squirrel-marketing/#comment-9 Denise, I love Stargate as well. Unfortunately, in Germany we lag a little bit behind. The originals Stargate series (TOS - hehehe) lost a bit of momentum during the last seasons, but now with "the new guy" and the story evolving around the Ori it gets interesting again. As for Atlantis, I loved it right from the beginning, since it brought fresh aspects. Annoying know-it-all Dr. McKay (Hewlett) is one of my favourite actors too. Have you noticed the striking resemblance between Teyla Emmagan (Rachel Luttrell) and Subcommander T’Pol (Jolene Blalock) of ST:ENT? I think these characters mostly address a male audience. In Germany, Stargate is shown immediatly prior to Andromeda, so the aformentioned male audience sees Lexa Doig twice - as Rommie in Andromeda and as Dr. Lam in Stargate. Now, as for your notes on marketing: as a manufacturer being present worldwide we unfortunataly can not use many of the emerging marketing techniques. Reprographic products lack a certain "coolness" necessary for guerilla marketing, and the reprographic community is still pretty small. Sometimes I would love to do marketing for a lifestyle product, where you can achieve great success with simple and inexpensive moves. Our customers - your readers - still get reached with classical marketing: PR, press, the occasional advertising, tradeshows and - web pages! We at SCP have created our first website almost 10 years ago, when almost noone else in our industry had one. The web is one of the most important sources of new leads and contacts. Every reprographer is well advised to invest time and money into his website. Believe me, it WILL pay off! When I do seminars or have speaking engagements, I never stop telling the audience about the importance of their website. Nowadays, a potential customer is used to search the web for any kind of service. And if he encounters a website that sucks, and a website that is cool, he is more likely to seek the services of the "cool" repro shop. Having a good website is not vanity, it is an essential business tool. Best regards, Michael Keukert Marketing Manager SCP Software Co., Germany Denise, I love Stargate as well. Unfortunately, in Germany we lag a little bit behind. The originals Stargate series (TOS - hehehe) lost a bit of momentum during the last seasons, but now with “the new guy” and the story evolving around the Ori it gets interesting again. As for Atlantis, I loved it right from the beginning, since it brought fresh aspects. Annoying know-it-all Dr. McKay (Hewlett) is one of my favourite actors too. Have you noticed the striking resemblance between Teyla Emmagan (Rachel Luttrell) and Subcommander T’Pol (Jolene Blalock) of ST:ENT? I think these characters mostly address a male audience. In Germany, Stargate is shown immediatly prior to Andromeda, so the aformentioned male audience sees Lexa Doig twice - as Rommie in Andromeda and as Dr. Lam in Stargate.

Now, as for your notes on marketing: as a manufacturer being present worldwide we unfortunataly can not use many of the emerging marketing techniques. Reprographic products lack a certain “coolness” necessary for guerilla marketing, and the reprographic community is still pretty small. Sometimes I would love to do marketing for a lifestyle product, where you can achieve great success with simple and inexpensive moves. Our customers - your readers - still get reached with classical marketing: PR, press, the occasional advertising, tradeshows and - web pages!

We at SCP have created our first website almost 10 years ago, when almost noone else in our industry had one. The web is one of the most important sources of new leads and contacts. Every reprographer is well advised to invest time and money into his website. Believe me, it WILL pay off! When I do seminars or have speaking engagements, I never stop telling the audience about the importance of their website.

Nowadays, a potential customer is used to search the web for any kind of service. And if he encounters a website that sucks, and a website that is cool, he is more likely to seek the services of the “cool” repro shop. Having a good website is not vanity, it is an essential business tool.

Best regards, Michael Keukert
Marketing Manager SCP Software Co., Germany

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