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More advertising agencies and Fortune 500 corporations are moving towards city skylines to brand their products and kick off mega marketing campaigns in a more dramatic fashion. As billboards become more the norm, many firms are turning to building wraps and wallscapes to get their messages across to the public. According to I.T. Strategies, the outdoor building wrap market is forecast to grow at a 15 percent clip between 2006 and 2010.
Some building wraps can go beyond ten stories high depending on the size of the building. Custom sizes and shapes are another option that can also be utilized for added dramatic impact. The creative teams at these agencies realize the sky's the limit when it comes to getting their brand message to the people driving by or walking on the streets below.
"Building wraps are fast becoming the next generation of billboards as advertising vehicles for our clients," said Tom Wilhem, president at GP Color Imaging Group. For almost 40 years, GP Color Imaging Group has been producing high-quality printed graphics, particularly wide- and grand-format applications. The North Hollywood, CA-based printing firm offers a complete "start to finish" service, from pre-press and remote proofing, through printing, finishing, and shipping.
Wilhelm purchased the former digital photo lab business in 2001 and converted it into the wide- and grand-format shop it is today. They are Avery certified and use Avery graphics on many of the jobs they produce. "We use Avery opaque vinyl and window perf on adhesive our building graphics. We also use a boatload of vinyl mesh and flex face vinyl as well," Wilhelm said.
The firm depends on three HP Scitex XL1500 printing systems to produce a major portion of their work.
According to Wilhelm, the market is growing. "I'm noticing that cities across the country are opening up more buildings to building wraps. This is true especially in Los Angeles, New York, Chicago, and even San Francisco, who normally has very strict codes with building wrap requirements."
Wilhem said that image based graphics are huge. "We are producing more building wraps with photographic images on them.
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