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The month's cover was created by Uptown Graphics (www.uptowngraphics.net), based in New Orleans, LA. It is a widow mural that was produced for the Lifetime Cable Network.
"The Lifetime Cable Network called on us to produce and install some special graphics for a high-end executive party being held in a ballroom on the 7th floor of the Sheraton Hotel on Canal Street in New Orleans," said Kevin Osborne, owner at Uptown Graphics. "Lifetime was in the process of changing their branding. The channel is sometimes referred to as The Estrogen Channel and they wanted to change that. They recently teamed up with Glam Media Inc. to develop a new vertical media network called Lifetime Glam with co-branded websites and shared content. Lifetime wanted to appeal to wider audience with the travel aspect. So they asked us to create this special airplane graphic. It gives the effect that you are at Louis Armstrong Airport looking out at a life-sized airplane," he added.
Uptown Graphics opened for business as a service bureau 12 years and then evolved into wide-format as the industry went digital. Over the years the small graphics house has prospered by adding new services and innovative technology. They even had to deal with the wrath of Hurricane Katrina. "Our business took a hit with Katrina but we survived. The city was without power for five weeks and we did lose a solvent machine but have come back strong," said Osborne.
The 60x25-foot mural was imaged panel by panel on its VUTEk QS2000 UV-curable inkjet flatbed printer. The natural light from the sun outside created a back light for the window mural. It was installed in about three hours and removed after the event.
"The job was printed on our VUTEk QS 2000 printer using double strike color on 3M 160/60 translucent media with a Oracal luster laminate. By using double strike on the QS 2000 we were able to hit the graphic twice with the color. It created a richer, vibrant image. The event was held from 4-7 pm when the sun was setting so created a huge natural light box effect. It was very impactful message. The people at Lifetime were quite impressed with the final result," he reported.
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