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The firm recently utilized their HP Scitex XL's plus their NUR Tempo 2 for a building wrap project they produced for Wachovia Bank. "This job required us to make a building look like a castle. We printed the all the vinyl on the XL1500s. We produced and then converted the building into a castle. We printed eight foot high medieval knights on our NUR Tempo 2 and routed them out and put 18 of them up on the building. We stood them up in the parapets to make it look like they were standing guard in the castle.
"We also printed another building for Wachovia were we wrapped almost an entire office building in Los Angeles. We used Avery opaque vinyl on that job and Avery window perf on all the windows," he said.
Wilhem reported that the average time for a building graphic to stay up is about 30 to 45 days. He said the Wachovia castle graphic will be up for 90 days and then they will be producing something different for them in that space when the contract has expired.
"The building wrap business is mostly a niche market. "There probably are only a handful of shops across that can handle this type of work because it very specialized and very tricky to produce. You also need to have a good installation team to get the project installed correctly. In some cases you need two to three weeks just to get the file printed correctly. Then you need time to get it properly folded, transported and then installed."
He added that overall that the market should continue to grow. "Look for more cities across the country to open up their properties to building wraps and wallscapes."
Spectacular Wraps from SkyTag
Las Vegas welcomes more than 50 million visitors a year. The size and scope of Las Vegas attractions and conventions demand spectacular images on a grand scale. For over a decade, SkyTag has pioneered these supergraphic images in the Las Vegas market.
"Back in 1996 we did our first major wrap when we put a 'giant hole' graphic on the LUXOR to promote Disney's movie Armageddon," said Matthew Cooper, creative director at SkyTag.
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