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Updated: July 8th, 2008 05:27 PM EDT


Big, Bold and Bright: Roland Sublimation Printers Bring Pictographics Fabrics to Life
Laurie Weller
Paul Mitchell Salon image
40x100-foot JLG tent
This photo is of a sublimated interior of a 40x100-foot JLG tent. The entire interior of this tent is sublimated fabric printed on Roland sublimation printers for JLG's exhibit at ConExpo in Las Vegas. Pictographics was contracted by JLG's event coordinator, Joyce & Associates of Las Vegas.

Since opening Las Vegas-based Pictographics in 1994, Craig Miller, his wife Susan, and daughter Christy Jeppesen have built a business on a few basic principles: Go where the competition isn't; develop a better product; and partner with your vendors and your customers to make it happen.

One of the first businesses to work with dye sublimation technology, Pictographics has been recognized by the trade and business press, and has been the recipient of the Las Vegas Small Business of the Year Award and Wide-Format Imaging's Business Excellence Award. Companies such as Intel, Microsoft, IBM, Ford, Chrysler, General Motors, LG Electronics, and Nokia have benefitted.

"Because of our experience and the investments we have made in technology, we are able to offer large companies very unique digital printing capabilities," Miller said. "It is our goal to stay on the cutting edge of technology."

In addition to flatbed and roll-to-roll UV printers, the Pictographics state-of-the-art production environment is equipped with Roland wide and grand-format sublimation inkjets, and 3.3 and 1.6-meter roll-to-roll heat presses. The company has printed on virtually any available substrate, and even produces custom fabric wall coverings for architects today including ASTM certifications for safety, durability and sheen.

Though Pictographics made its mark originally in the Las Vegas casino, gaming, and casino-related vehicle graphics markets, this Las Vegas centric client base has gone from 95 percent of the company's business to less then 5 percent. After the devastating effects of 9/11 on industries that were dependent on travel, Pictographics diversified by focusing on national event, entertainment, specialty garment, exhibit, architectural, interior design, and retail markets.

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