Wide Format Imaging

Pictura Graphics has collaborated with Extreme Makeover: Home Edition for the reveal of a custom-designed home makeover for the Swenson-Lee Family of Minnetonka, MN. This "overnight" family of 10 was featured with their new home on a special two-hour episode of Extreme Makeover: Home Edition, which aired on November 25 on ABC. Pictura Graphics was asked to provide digital printing solutions in several rooms throughout the home of this special family who came together after four of the children became orphaned by their mother's tragic death.

Pictura Graphics (www.picturagraphics.com) is an industry leader in wide-format digital graphic solutions. Located in Minneapolis, MN, the company supplies digital photo, fabric, and textile design and printing services to customers nationwide. The company combines today's most popular print materials, along with state-of-the-art print technology, customized processes, vast experience and innovative approach to deliver the best possible graphic solutions and extraordinary results. Pictura Graphics has a wide range of customers who use the company's digital photo, direct-to-substrate, dye-sublimation, custom finishing and digital imaging services for environmental graphics, visual merchandising, retail displays, exhibits and events, corporate identity, and various custom solutions. Typical applications include trade show displays, hanging banners and signage, wall murals, window treatments, floor graphics, building wraps, vehicle wraps, and more.

Extreme Makeover: Home Edition came to Pictura Graphics to create custom visual solutions as unique as the Swenson-Lee Family. Some of the solutions ranged from a simple floor graphic of a team sport logo in the boy's bedroom, to printed and canvas-wrapped frames hung along the stairs, to a three-panel wall mural at the entrance of the home. Pictura also assisted in researching photos for the graphics, saving valuable time in the decision making process to help keep on schedule.

It was Ty's "secret playroom" where the graphic possibilities exploded with extreme energy. Pictura printed, profile-cut, and installed over (60) 4x4-foot, over-lapping abstract flowers all along the walls. The flower pattern was also used to produce various sizes of dye-sub fabric pillows, blanket and extra printed material to cover a select group of ottomans. To finish out this room, Pictura brought Ty's vision to life in a "graphic playhouse" for the children. A custom design was printed to rigid sheets, which were then strategically cut to fit together to form a house with cut-out windows and crawl spaces, a functional front door, and pop-out windows.

By providing integrated sourcing, conceptualization, and design services, Pictura delivered the value-added experience Extreme Makeover: Home Edition envisioned. With premium customer service, creative design, cutting-edge technologies, custom finishing and unique product fulfillment, Pictura delivers innovative graphic solutions and extraordinary results.