Wide Format Imaging

Watchfire Digital Outdoor announced that BASS, Ltd., founded by Stephen B. Sonnier of Lafayette, LA, has purchased six 19mm digital LED billboards manufactured by Watchfire Digital Outdoor. Installation of the two 19mm 12’ x 40’ digital billboards and four 19mm 10’ x 35’ digital billboards is scheduled to begin just six weeks after the order was placed.

Outdoor advertisers are interested in digital billboards because they can be updated remotely in minutes using software and a high-speed Internet connection. This technology will allow BASS, Ltd.’s outdoor advertisers to run specific messages coinciding with the time of day or special events. Car dealerships, banks, restaurants, real estate companies, radio stations, hospitals and oilfield related businesses are among the many advertisers interested in the new digital billboards.

BASS, Ltd. is taking advantage of the board’s software flexibility to make time available on its digital billboards for real-time Amber Alerts, hurricane warnings and other public information addresses.

BASS, Ltd. selected Watchfire Digital Outdoor following a comprehensive review of all major digital billboard manufacturers.

“Watchfire is a well-run business and we wanted to be a part of their growth,” said Sonnier. “In terms of technology, Watchfire is the only manufacturer that is making a 19mm board, which provides the sharpest image in the industry. They also have the most energy efficient design in the business. This provides a tremendous savings, which can be passed on to our customers.”