Wide Format Imaging

HP will show its latest product portfolio, demonstrated in a live photo shoot environment for production of premium quality photo applications, at Focus On Imaging, March 7-10th, stand D60, Hall 9, at the NEC, Birmingham, UK.

An HP Media Scientist will provide demonstrations of how to increase creativity in print, through better understanding of available HP media, and how photographers and photo labs can use HP media and inkjet technology together to produce exciting results, that add value to their work/business offering.

HP will hold on-stand seminars featuring industry-leading photographer, Donovan Wylie, and daily live on-stand shoots by Keith Thompson and Robin Preston. These industry experts will demonstrate how professional photographers, amateurs and retail publishers are using HP Designjet Z3200 and HP Designjet Z2100 Photo Printers, to exhibit work, sell prints or even print personal photographic imagery.

Also on the stand, visitors will find information about the recently launched, joint development between HP and Prooftag™, ARTtrust solution. This simple, self-certification system allows photographers and artists to provide individual identity to any Digital Fine Art Collection Pigment Print (Pigment Print), produced on HP Designjet Z series printers using HP Vivera pigment inks with any compatible media. ARTtrust is specifically designed to meet the need for artwork traceability and authenticity. With increased control and availability of information online, artists, photographers and end-customers can be assured of artwork provenance, protect investments and ensure future value.

"We are really looking forward to this year's show, and to explain how HP technology can be used to enhance photo products, and enable increased commercial success," said Anne Sharp, category and marketing, Design, HP UK.