Wide Format Imaging

HP today announced that Chicago-based Modagrafics, a premiere digital printing company specializing in fleet and retail store graphics, has extended its super-wide format capabilities with the addition of an HP Scitex XL1500. As one of the largest manufacturers of screen-printed and digital graphics, Modagrafics employs HP Scitex technology to provide one-source visual marketing programs with applications, ranging from banners and posters to display cases and vehicle wraps for its clients.

Modagrafics is demonstrating the latest advancements in digital inkjet printing with its new HP Scitex XL1500, and showcasing its complete HP super-wide format portfolio in an HP-sponsored site tour today, presented by The Lithographers Club of Chicago.

“For a large printing company like Modagrafics, simultaneously delivering high-quality output and achieving maximum return on their digital printing investment is essential,” said Gal Barak, director and general manager, HP Scitex Americas. “Leveraging the speed, quality and flexibility of the HP Scitex XL1500, Modagrafics can offer more choices to its customers, increasing their success.”

With the addition of the dedicated super-wide format printer, Modagrafics expands its printer line-up, complementing the existing HP Scitex TJ8300. The new HP Scitex XL1500 delivers a powerful combination of high throughput, cost effective production, and high output quality that meets a growing customer demand for quick-turnaround print jobs.

Recently, Modagrafics has seen significant growth in the use of full-color advertising on truck sides. The company works with an extensive portfolio of national brands to further establish corporate identity and create stand-out graphics on a wide variety of different mediums. Notably, Modagrafics recently printed and installed 30,000 vehicle wraps to support one client’s brand positioning.