Wide Format Imaging

Through the use of lifelike maggots, rats and roaches, ESET LLC has developed a unique brand awareness campaign that is not only grabbing the attention of pedestrians, but making them squirm.

ESET is at the frontline of the war on cybercrime and launched an ad Feb. 22 that will not only educate consumers and symbolize the dangers lurking on the internet, but will promote their brand's message through an edgy campaign that will surprise and shock all who pass by.

Monster Media, the originators of interactive storefront advertising, partnered with DWA Media and BBDO West to create a street-level body-responsive experience, equipped with motion-detection sensors, and is the largest out-of-home LCD linked display to date. The Monster Storefront is complete with rendered, realistic maggots that seem to pop out of the display and slither across the screens, creating a unique and memorable experience for users. Once a screen is approached by a pedestrian, the maggots wiggle away, revealing a consistent message from ESET.

This massive display, located in downtown Austin, TX, consists of 18 screens and is the industry's largest gestural interactive LCD footprint ever done through a storefront window.

"By fusing innovative technology with a catchy idea, we have been able to create a gestural interface with a high level of shock-value, ensuring these ads will be remembered by consumers," said Chris Beauchamp, CEO of Monster Media.