Wide Format Imaging

Westinghouse Digital Electronics, a manufacturer of LCD TVs, has announced an exclusive arrangement with AdtekMedia to accelerate the national expansion of "PumpTop TV," AdtekMedia's premier digital media network.

Westinghouse Digital will build and install turnkey display systems for fuel pumps serviced by AdtekMedia's narrowcast network, which will deliver news content and advertising to gas station consumers as they fuel their vehicles. The groups noted that the Westinghouse commitment involves supplying complete systems to be installed onto thousands of gas station pumps in each of 60 of the largest U.S. markets, thus creating one of the largest Out-of- Home Digital Media networks in the U.S., reaching more than 100 million drivers each month.

"With our strong manufacturing capability and leading-edge technology, Westinghouse Digital is well positioned to significantly impact the digital signage industry. Working with AdtekMedia allows us to build one of the world's largest outdoor digital media networks and to deliver a valued information and entertainment experience to a captive audience of adults," said Richard Houng, CEO of Westinghouse Digital Electronics. "Westinghouse Digital is very bullish on out-of-home digital media. We see significant value in creating digital media networks in consumer-occupied venues, closer to where purchase decisions are made. Over the next few years we plan to place as much LCD technology out of the home as in the home."

The PumpTop TV brings television to the gas pump, including news, sports, entertainment, weather and traffic interspersed with advertising.

"Access to Westinghouse Digital's technology and scale not only allows us to rapidly build a national digital media network in gas stations, but gives us a technology platform to create and enable clients to build other vertical digital media networks out of the home," according to Dick Paulsen, President of AdtekMedia. "With PumpTop TV, gas station sales are increased, consumers are entertained, and advertisers are thrilled with this medium's measurability and effectiveness. It is really a win-win-win situation."